Digital Marketing
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The Bachelor of Marketing & Communication and the Master of Digital Marketing & Communication - in cooperation with Marketing Natives (Vienna) - regularly publish articles on current topics in the digital world. Marketing Natives sees itself as a network that unites marketing experts and young professionals in a vibrant community.
➝ Go to Digital Marketing Blog
Event Management
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In cooperation with the trade magazine Messe & Event, the Event Management Master's programme regularly publishes theses that highlight current research on the topic of events. The trade magazine Messe & Event is aimed at decision-makers from trade, industry and commerce who are responsible for trade fairs, events and meetings in the marketing mix.
➝ Go to Event Management Blog
Public Relations
Copyright: Mohamed Mahmoud Hassan
In cooperation with the PRVA Newcomers, students of the Bachelor's programme Marketing & Communication and the Master's programme Digital Marketing & Communication give insights into current (research) trends and topics of the PR industry. PRVA Newcomers is a network for students and young professionals in the Austrian communications industry.
➝ Go to Public Relations Blog
Archive: Marketing and Consumer Research
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The Marketing and Consumer Research blog of the Marketing & Communication bachelor's degree programe regularly posts research results on selected topics relevant to the marketing and consumer research domain.