The Department Digital Business & Innovation runs several blogs for teaching and research purposes:

Digital Marketing

Desktop Computer mit Post-Its und dem Schriftzug "Digital Marketing"

Copyright: Prodeep Ahmeed/Pixabay

The Bachelor of Marketing & Communication and the Master of Digital Marketing & Communication - in cooperation with Marketing Natives (Vienna) - regularly publish articles on current topics in the digital world. Marketing Natives sees itself as a network that unites marketing experts and young professionals in a vibrant community.

Go to Digital Marketing Blog

Event Management

Zwei Hände halten ein Handy, mit dem eine Veranstaltung mitgeschnitten wird.

Copyright: Pexels auf Pixabay

In cooperation with the trade magazine Messe & Event, the Event Management Master's programme regularly publishes theses that highlight current research on the topic of events. The trade magazine Messe & Event is aimed at decision-makers from trade, industry and commerce who are responsible for trade fairs, events and meetings in the marketing mix.

 ➝ Go to Event Management Blog

Digital Business Communications

Symbolbild: Zahlen und Graphen

Copyright: iStock/monsitj

The blog is maintained by the Master's degree programme on Digital Business Communications at the Department Digital Business & Innovation. It addresses developments and issues in the areas of corporate reporting, investor relations, sustainability communications, financial literacy and business journalism.

➝ Go to Digital Business Communications Blog

Public Relations

Mann hält im Hintergrund einen Vortrag, im Vordergrund ist eine Hand mit Handy, die auf den Mann hält, sodass dieser auf dem Display erscheint.

Copyright: Mohamed Mahmoud Hassan

In cooperation with the PRVA Newcomers, students of the Bachelor's programme Marketing & Communication and the Master's programme Digital Marketing & Communication give insights into current (research) trends and topics of the PR industry. PRVA Newcomers is a network for students and young professionals in the Austrian communications industry.

Go to Public Relations Blog

Market and Media Research

Mehrere Personen mit Notizblöcken und Laptops sitzen an einem Tisch und arbeiten.

Copyright: fauxels/Pexels

The Market and Media Research blog of the Marketing & Communication bachelor's degree programe regularly posts research results on selected topics relevant to the market and media research domain.

Go to Market and Media Research Blog