FH-Prof. Ing. Dr. Harald Wimmer
- Academic Director Digital Marketing and Communication (MA)
- Academic Director Digital Media Management (MA)
- Deputy Academic Director Marketing and Communication (BA)
- Course Leader Digital Marketing (acad.)
- Course Leader Digital Marketing (MA)
- Course Leader Digital Marketing (MBA)
- Department of Digital Business and Innovation
Study programmes
- Digital Marketing and Communication (MA)
- Digital Media Management (MA)
- Marketing and Communication (BA)
- Digital Marketing (acad.)
- Digital Marketing (MA)
- Digital Marketing (MBA)
Departments
- Digital Business and Innovation
Short profile
- University education:
- 2007 - 2011: Doctoral Studies in Social and Economic Sciences with a focus on Marketing at the Vienna University of Economics and Business
- 1994 - 1996, 1999 - 2006: Part-time Master of Business Administration with specialization in Advertising & Marketing Research at the Vienna University of Economics and Business
- Occupational career:
- From 2012: Associate Professor at the Fachhochschule St. Pölten University of Applied Sciences
- 2007 - 2011: Research and Teaching Assistant at the Department of Marketing Management at the Vienna University of Economics and Business
- 2007 - 2007: Head of Marketing & PR in the agriculture and forestry
- 2006 - 2007: Databank Manager & Sales Assistant in the B2B market research
- 1998 - 2005: Marketing & Sales Assistant in the building material retail market
- 1995 - 1998: Mechanical and production engineer in the food industry
Click here for the complete profile on www.fhstp.ac.at
Publications
Wimmer, H. (2023). Rezension „Handlungsraum Media Management – Fallstudien und Analysen für Wirtschaft, Design und Technik“. transfer, Zeitschrift für Kommunikation und Markenmanagement, 69(4), 79.
Feigl, M., & Wimmer, H. (2023). PRaktivium - Reporting als strategische Kommunikation - Fachmagazin des Studiengangs Digital Marketing & Kommunikation.